With just enough detail-and colour-coded links that send students to more detail if they need it-this is the rhetoric that tells students what they need to know and resists the temptation to tell them everything there is to know. Designed for easy reference-with menus, directories and a combined glossary/index. The third edition has new chapters on academic writing, choosing genres, writing online and choosing media, as well as new attention to multimodal writing.

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