Sports culture and practice has been intertwined with the media and communication industries since both began to emerge in their contemporary forms in the late 19th century. There has evolved a complex and symbiotic relationship between sport and the communication industries that have has seen the latter re-shape, mediate, finance and even define one of the central tenets of 20thand 21st Century popular culture. Across four volumes, this Major Work charts these compelling developments through a selection of the best journal research from around the world. Volume One: History and Context: Heroes and Villains Volume Two: Sport, Media and Communicating Identities Volume Three: The Sports Communication Industries Volume Four: Sports and the Digital Age

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