The first book to survey the full impact of digital technologies on sport managementDigital technology is transforming sport and all students, researchers and professionals need to get up to speed on this important topicCovers key emerging topics such as social media, esport, data analytics, blockchain and artificial intelligenceExamines the impact of digital on core functional areas of sport management including marketing, HRM, facilities, sales, law, and athlete developmentIncludes cross-disciplinary pieces from scholars working in management, marketing, communication and sociologyFull of cases, examples and data from sport business around the world

Kategori: Bøger (usorteret)