Traffic Academy - Developing the Best Forwarders in the World is two books in one. It is about how a forwarding company can step up to become an industry leader by developing its people. It is also a great guide for the freight planner and forwarding agent on what to do to become truly world class and delivering the highest level of performance. The book is based on case studies and real-life examples, so the material and the learnings can be applied right away in the daily work.Traffic Academy describes a powerful training programme focused on the factors that improve a forwarding company's financial and operational result. It is a must-read book for anyone in the forwarding industry.

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