International marketing isn't a mystery...it's a 12-step process and the focus on this practical, no nonsense, here's-how-you-do-it tool. It follows the same basic flow of domestic marketing: assess your current situation, create a strategy, implement that strategy and measure how well you did. Bonus appendix materials include how to use Excel in your marketing research efforts to analyze data, write formulas and build an automated top line report.

Kategori: Bøger (usorteret)