The conventional wisdom that only large corporations can do business in China is a thing of the past. Small and medium-sized businesses today enjoy the same opportunities in China once granted only to large multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses: •Learn effective ways to deal with Chinese businesspeople and private and state-owned companies •Determine whether certain products or services are viable for the Chinese market •Understand the psyche of the "Mao Generation" Chinese, who are now China's business owners, executives, and government leaders •Develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.

Kategori: Bøger (usorteret)