This is the only up-to-date book to focus on consumer behaviour in sportConsumer behavior is an essential part of any sport marketing or sport business courseCombines theory and cutting-edge research with practical guidance and adviceNew edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architectureE-resources: quizzes exclusively for instructors to assist student learning

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Opdateret den: 05-11-2026 09:10