* Global examples are used throughout from companies such as Wal-Mart, Dell, Unilever, DHL, Maersk, Amazon, Zara, Cisco Systems, 3M and BASF to ensure the book is truly global in its applicability. * Provides a more comprehensive and practical approach than competing texts, considering broader Supply Chain processes and how they can ensure competitive advantage and sustainability. * Features textbook pedagogy to aid learning throughout, including worked examples explaining different analytics techniques, international case studies, review questions and supplementary online resources.

Kategori: Bøger (usorteret)